Last week Kings Dominion announced that it was going to rename one of its roller coasters from Rebel Yell to Racer 75. This change has been made at the request of Luxco, which renamed its Bourbon brand Rebel Yell. This change is still in effect on store shelves. And lets be honest, thats all you can really ask for when buying a $15 bottle of bourbon. I've heard the 10-yr is the same juice from the Old Fitz decanters. Everclear is a well-known brand of neutral grain spirit manufactured byLuxco. It was not that; it was the Southern war cry."[10]. Rebel Yell was a term that represented the confederate army, so they changed things up to market to a larger consumer base. This is just a (smart) calculation by a company looking to avoid a potential PR crisis which these days comes fast, often, and from ever angle. I dont remember ever seeing any historical theming or educational features. Yes. How it starts deep and ends high, how it rises into three increasing crescendos and breaks with a command of battle. Whiskey Review: Rebel Yell Bourbon - The Whiskey Wash There'd be riots for sure! Not sure if you're speaking in generalities, or if this is aimed at me. There are audio clips and film footage of veterans performing the yell many years later at Civil War veterans' reunions. Lets take a look at how much a bottle of Rebel Bourbon will cost you. In April 2021, Luxco was acquired by Midwest Grain Processor, more commonly known in the industry as MGP. Speaking of their expressions, that lineup includes an all-new whiskey, Rebel Yell Kentucky Straight Bourbon 100 proof. Im sure theyll be hitting the clearance rack soon. Weller. Composition: 68% corn, 20% wheat, 12% barley Aged: 10 years in virgin American white oak. And Charley said, "Well it wouldn't be proper since I sold it." The brand bounced ownership, eventually landing in the Diageo portfolio. After the Stitzel-Weller company broke up in 1972, Rebel Yell was purchased by David Sherman Corporation, now known as Luxco. As I mentioned, this was a whiskey many of us grew up drinking in high school and college, likely before we were supposed to be drinking. I'm not sure why Rebel is less offensive than Rebel Yell. Thank you. While he had no prior knowledge of whiskey, he did have some experience. Rebel Yell was originally marketed as a bourbon for the deep south, but this changed in the late 1980s as it became available nationwide. TheBand of Rebels program will be revampedand refreshed to coincide with the launches. Rebel Rye is a rye whiskey priced at about $25 for a 750mL bottle. But as far as affordable bourbon options, Rebel whiskey offers a great learning opportunity. Rebel bourbon is also made in Kentucky, and it is known for its strong, fiery flavor. Good luck selling and Never Go Quietly! The original time-honored Rebel Yell recipedates back to 1849, when it was invented atwhat would become the Stitzel-WellerDistillery. History of Rebel Yell in America - Dram Devotees Now at $17.95 for a 750 ml bottle, up from approximately $11-15 since Luxco's rebranding, it is neither a steal . The original name of the company was W.L. Katelyn is a freelance writer in Portland, Oregon. Lux Row Distillers states that the new bottle features an embossed rounded shoulder in addition to revised front and back labels. Find news, promotions, and other information pertaining to our diverse lineup of innovative brands as well as newsworthy headlines about our company and culture. These bottles may appeal to those looking for a private-label wheated bourbon experience. Our traditional 80 proof Rebel Yell is an approachable bourbon, softer on the palate than the new 100 proof Rebel Yell, which brings a bit more bite in the finish, said head distiller John Rempe. Yes, I305 is catchy, but it cant be applied on to every coaster, also, this is 90 feet tall, not 75, Oddly enough, as a kid, I didnt ponder that names meaning until after I had ridden it several times. This very recipe represented a base for many famous bourbons that were later produced at the Stitzel-Weller distillery. The new Rebel Yell look (image via Luxco). Caramel, citrus peel and baking spice flavors of cinnamon, nutmeg and vanilla. All bourbon will have at least 51% corn. John Salmon Ford, in an 1896 interview with Frederic Remington, describes a charge his Texas Rangers made into a Comanche village in 1858 and that his troops gave the "Texas Yell". I live in Alaska, by the way. But the very first time I fired off my gun I hollered as loud as I could and I hollered every breath till we stopped." The W.L. I guess Billy Idol needs to rerecord "Rebel Yell." Rebel 10YO Single Barrel Kentucky Straight Bourbon Whiskey - Caskers I for one am glad they did. A burst of sweet corn erupts from my Glencairn glass before giving way to vanilla, warm . Partners & Sponsors Rebel Yells new packaging, innovation and, and spirit to this time-honored brand, as well, as the opportunity to speak to an entirely. Then post them to secondary sites as Dusty's or old label bottels for 2000% the price. Hit it on the desktop version of the site. Despite not having any background in whiskey, Charles R. Farnsley the former mayor of Louisville created the brand to commemorate the centenary of the Stitzel-Weller distillery. Other brands produced by Luxco include Ezra Brooks, David Nicholson and Blood Oath. Orion Giga Coaster Announced for Kings Island | 2020 Roller Coasters. Management can rename it all they want. MEET OUR Extended family. Do You Like Seeing Hyper Coasters and Giga Coasters at the Same Park? Those were some good times. Numerous 4-year Distillers Collection Single Barrel offerings are also available under the Rebel Yell Bourbon name prices also vary as they are often bottled for specific retailers and available in limited quantities. The distillery is located in Bardstown, a town known for its bourbon heritage. So the arguments that this is another move to erase history arent accurate in my opinion. "Rebel Yell will always be Rebel Yell. In 2019 Rebel Yell began rebranding. The park did what they thought was best. The yell has also been described as similar to Native American cries. I find 'Yell' quite offensive. It was renamed in 2011 after being sold to the Luxco company. Orphan Barrel Whiskey Distilling Company bottles a small number of rare, aged Bourbon whiskeys from a variety of producers and stores them at George Dickel Distillery in Tullahoma, Tennessee. 2023 Luxco, Inc. All Rights Reserved. I'll keep an eye out for it under just Rebel then, though I wouldn't think that would prevent stores from ordering it. Coming in March, Rebel Yell will be introducingtwo new variants to the current family lineup,Rebel Yell Small Batch Rye and AmericanWhiskey. A new bottle extension for the Rebel Yell brand, Rebel Yell 100, is a wheated bourbon that has been specially distilled. As this article mentioned the rebel yell is not an offensive name. After the rebranding, Luxco has attempted to move Rebel up from the bottom of the bottom shelf. He recounts the story of an old Confederate veteran invited to speak before a ladies' society dinner. Both new products provide the opportunityto elevate the image of Rebel Yell, commandhigher price points and deliver higher margins. The reason is because it is cheap and good enough. So, to prevent further confusion as to whether these are the same brand, weve used the name interchangeably throughout this post. DEFIANTLY SMOOTH WHEATED BOURBON AUTHENTICALLY MADE, TAKEN DOWN, AND PASSED AROUND BY REBELS SINCE 1849. This may be one of the most underappreciated wheated bourbons available. The Lux Row Distillery is moderately sized compared to the big boys throughout the state. Weller company merged with the Stitzel distilling company (est. 'Woh-who-ey! It wont be undone but it was a mistake to change the name of an icon! Units were nicknamed for their apparent ability to yell during battle. NDPs dont often disclose the source whiskey for their brands. But Racer 75? I rarely drank it before and just recently started mixing drinks so I went through the remaining 3/4 of the bottle in about a month. The brand name is currently owned and marketed by Luxco, and the bourbon itself is distilled and bottled under contract by Heaven Hill at its Bernheim distillery in Louisville, Kentucky. Racer 75 is fine, as long as they actually RACE the trains! Finish: Sweet honey and light pepper and spice. Changing it just seems to serve no purpose and make the park seem more bland. As someone who grew up an hour from the park and rode Rebel Yell countless times, I thought Id give my personal take. Luxco was a relatively small NDP and rectifier. So, lets take a look at this old timer and see whats in that bottle. Then away to our left and rear some of Bragg's people set up 'the rebel yell'. This whiskey is also known for its wheatiness, as it is made from the same Kentucky bourbon distillery as Rebel Yell, which produces some excellent wheated bourbon (Just Google the mashbill). When it was launched, it was only available south of the Mason-Dixon line. Rebel Yell Bourbon Name Change This change has been made at the request of Luxco, which renamed its Bourbon brand 'Rebel Yell.' This change is still in effect on store shelves. Imageused underCCby Mr. Gray. Maybe the barrels that didn't make the cut? In January, 2015, Rebel Yell underwent another re-branding to appeal to a new, younger demographic. Its been a strange and complicated journey. Now, if you havent heard of Rebel Bourbon, you may now it as its previous name Rebel Yell. Rebel Bourbon - Defiantly Smooth Wheated Bourbon Good Lord, people. Given the differences in descriptions of the yell, there might have been several distinctive yells associated with the different regiments and their respective geographical areas. This nose is sweet and much more grain forward in its aromas. Last week Kings Dominion announced that it was going to rename one of its roller coasters from Rebel Yell to Racer 75. Confederate soldiers used the yell when charging to intimidate the enemy and boost their own morale, although the yell had many other uses. An approximation of the yell can be heard in the 1951 film The Red Badge of Courage, starring Audie Murphy. Check out what we are up to! Speaking of their expressions, that lineup includes an all-new whiskey, Rebel Yell Kentucky Straight Bourbon 100 proof. The company would eventually break up in 1972. Rebel Yell, a Kentucky Straight Bourbon whiskey made by Luxcos new distillery, thelux Row Distillers, was released in 1972. When Iwas a kid in my early/midteens,one of the guys in our small group that hung out together had an older brother. Awww poor baby. The rebel yell was a battle cry used by Confederate soldiers during the American Civil War. The name, Rebel Yell, was nothing more than a nod to the regions history by a multi-park company trying to be relevant to Virginians. Single barrel still says yell. Bourbon aficionados may consider the whiskey a little hot when tasted neat in or in a snifter. Kings Dominion amusement park is quietly dropping the Confederate-themed name of its iconic roller coaster, Rebel Yell, and isn't saying whether the decision is tied to the continuing. If youre looking for a winter drink, this Rebel Yell 100 bourbon is the way to go. Whiskey Review: Rebel Yell Kentucky Straight Bourbon Whiskey Yes, Racer 75 is a weak, uninspired name but Im glad to know that inbred rednecks who say they will no longer be renewing their seasons passes just because of the name change will no longer be in the park! "Charley (Farnsley) concocted it in about 1937, and his uncle (Alexander Thurman Farnsley) owned W. L. Weller, on Main Street, at that time, with the Stitzler-Weller people, and they bottled it for him." This unique style offers hints of honey and butter followed by a . Rebel Yell whiskey is produced by Luxco. Hopefully the wood work they are doing will justify the new and improved name. Barrel and Brew is here to provide insightful information around all kinds of spirits, reviews on our favorite liquor, beer, and wine, and provide recipes to make you look like the ultimate backyard bartender. They asked him for a demonstration of the rebel yell, but he refused on the grounds that it could only be done "at a run", and couldn't be done anyway with "a mouth full of false teeth and a stomach full of food". In the final episode, a sound newsreel of a 1930s meeting of Civil War veterans has a Confederate veteran giving a Rebel yell for the occasion, sounding as a "wa-woo-woohoo". The brand bounced back and forth between the Diageo portfolio and the original owners before finally arriving in the portfolio. The new packaging incorporates elements weve grown accustomed to seeing with craft brands: an embossed, round-shouldered bottle with a capsule closure and natural cork, along with new front and back labels. Billy Idol's song "Rebel Yell" was named after the whisky. The new packaging started rolling out in April, and will be featured on all Rebel Yell expressions going forward. Below are frequently asked questions regarding Rebel Yell and Rebel Bourbon. who-ey!' Considering the existence of many differing versions of the yell, it is possible that it had multiple origins. Landon Sampsell We will never go there again. 1872) to form the Stitzel-Weller distilling company in 1910. I cant see how the purpose of the roller coaster was to teach anyone about the Civil War or the Confederacy. [6], Another claim is that it derived from the screams traditionally made by Irish and Scottish Highlanders when they made a Highland charge during battle. Then suddenly, I stopped seeing it in stores around town. In 2019 Rebel Yell went through a rebranding effort. Rebel Yell | Whiskeypedia Wiki | Fandom Rebel Bourbon Review - Is It Good Whiskey? In January 2021, Luxco was acquired by Midwest Grain Processors MGP the countrys largest third-party producer of sourced whiskey products. We have to know and understand it in order for us to understand who we are today. Blending rye and bourbon creates unimpressive results, and while it has some merits, no one is missing out on much by not . With the news of the name change of the Rebel Yell being the last straw. Theres a couple things to expect from a bottom shelf whiskey. Weller. If you go to Lux Row's website it's now marketed as Rebel, with no Yell (which will undoubtedly please BrokeCal). ago One is less overtly pro-slavery and pro-confederacy. After a couple weeks of it not being restocked, I up and asked the clerk if they just weren't stocking it at that store (the one closest to me was a bit smaller than others around town) and I just wondered if I needed to go to a different store, but he looked it up and apparently they could no longer order it. While Rebel Bourbon doesnt display an age statement on its bottle, we know its aged a minimum of 4 years. [1] In 1935, a 90 year-old North Carolina veteran was recorded performing it.[3]. The Rebel Yell name was inspired by the Confederate Armys use of the word during the Civil War to target markets in the South. Product Description. Otherwise I would hate to see a Dueling Dragons -> Dragon Challenge -> scrap heap project happen. Rebel bourbon is distilled in Bardstown, Kentucky, at Lux Row Distillers. It was becoming my go to, especially for its price point. Rebel Yell Bourbon - Review - Gentlemen Ranters Give me a break! Civil War soldiers, upon hearing the yell from afar, would quip that it was either "Jackson, or a rabbit", suggesting a similarity between the sound of the yell and a rabbit's scream. Media support in 2015 will increase 386%vs. 2014 and include newly refreshed creativeto generate excitement and introduce thebrand to a new, younger generation ofbourbon drinkers. Sometime around 1950, Charles R. Farnsley (former Louisville mayor) had the idea to create the "Rebel Yell" brand to celebrate the 100th anniversary of Weller bourbon. Rebel Whiskey is owned by Luxco, but the whiskey is distilled at Heaven Hill Distillery. New packaging will be available nationally starting January 2015 in the 750mL bottle, followed by the 1.75L bottle rolling out in March 2015. QUELLERS QUARRY INCLUDE Rebel Yell, Blood Oath, David Nicholson, and Erzra Brooks Kentucky Straight Bourbons fromLuxcos distillery. However, while traditional bourbons contain wheat as the flavoring grain, distillers who make wheated bourbon swap the more traditional spicy rye grain for the soft and smooth wheat in the mash bill or list of grain ingredients. At last it grew too dark to fight. Rebel Bourbon's history dates back to 1849 when William Larue Weller of the W. L. Weller & Sons Company invented the famous recipe that pioneered a wheat-based mash bill to replace rye. *(Interview with Nancy Farnsley, November 14, 1984) In the early 1980s, after some other changes of ownership following the break-up of Stitzel-Weller around 1972, the brand was purchased by the David Sherman Corporation of St. Louis, Missouri (now Luxco). Yes, but the brand is now just Rebel Bourbon, the whiskey inside the bottle is still the same. Rebel Yell is a bourbon that lends itself better to throwing away than drinking. Yep, they did. But I wouldnt protest the park or refuse to ever return there again, thats an overly extreme reaction. As a result, to avoid further confusion, we used the names interchangeably throughout this post. Charles R. Farnsley (a former mayor of Louisville) owned the Brand. Well see if this changes soon now that Lux row Distillers hits the four year mark. They changed up the bottle in 2019, and in 2020 they transitioned to Rebel Bourbon. His idea was to create the whiskey in small batches and distribute them solely in southern states ("rebel yell" being a term used for a particularly unique battle cry . Tons of bottles out though. (The best illustration of this "true yell" which can be given the reader is by spelling it as above, with directions to sound the first syllable 'woh' short and low, and the second "who" with a very high and prolonged note deflecting upon the third syllable "ey."). For decades before building its own distillery it sourced whiskey from other producers based in Kentucky. Confederate soldiers may have imitated or learned the yell from Native Americans. Maybe they should just rename it then - to Rebel Yip - since that is more descriptive of that sound anyway? Their most well-known brand might be Everclear, which is a high-proof neutral grain spirit made from corn. I think that this is an overreaction but understand the logic of removing a name that might possibly be offensive to a small minority. All Rebel Yell packaging has been updated toproduce a robust, uniform shelf presence forthe entire brand family. It is what it is. First Name Last Name Email Zip Code Disgusted with the name change. In the glass, Rebel Yell Bourbon Whiskey is the color of old gold with a light-golden hue and moderate legs at 80-proof. Interesting was in Lux Row today and not one mention of it. Years later, Julian Van Winkle came over to him and said, "Charley, are you gonna use the name Rebel Yell?" Luxco opened their distillery, Lux Row Distillers, in 2018, so they may begin distilling their own whiskey for Rebel Bourbon. The woke folk are going to get their pitchforks and be at Lux Row's doorstep once they catch wind of a Rebel libation. Recently, we reviewed Kentucky Deluxe, but we needed a little hiatus before hopping back on the wagon of bottom shelf whiskey. The brand was meant to celebrate the 100 year anniversary of the original Weller company. Confederate Defeat Re-examined". Each costs about $27 for a 750mL bottle. Where is Rebel Whiskey made? WorldSeries2021 6 mo. 6, a bourbon blend consisting of three primary bourbons aged for varying periods of time is unique. Review: 1969 Rebel Yell Kentucky Straight Bourbon Whiskey . The woke folk are going to get their pitchforks and be at Lux Row's doorstep once they catch wind of a Rebel libation. The last thing, and maybe most important, is a low price tag. Battle cry used by Confederate soldiers during the American Civil War, George A. Root's article "The First Day's Battle at Hickory PointFrom the Diary and Reminiscences of Samuel James Reader [, Civil War Veterans Come Alive in Audio and Video Recordings, Actual recording of a rebel yell, performed by a veteran in 1935, Rare Footage of Civil War Veterans Doing the Rebel Yell, Civil war veteran soldier footage taken between 1913 and 1938, https://en.wikipedia.org/w/index.php?title=Rebel_yell&oldid=1138610925, Cultural history of the American Civil War, Creative Commons Attribution-ShareAlike License 3.0, An approximation of the yell can be heard in the 1951 film. Rebel Bourbon is a decent intro into wheated bourbon, however. Rebel Yell Has a Cool New Look and Two New Bourbons, Get the latest whiskey news and reviews to your inbox, recent news from Luxco, the brands owner, Whiskey Review: Watershed Barrel Strength Straight Rye Whiskey, Whiskey Review: Square 6 High Rye Whiskey, The Epicurean Adds Amarone Finish Edition To Wood Series Bottlings, Whiskey Review: Pursuit United Oak Collection Blended Straight Rye Whiskey, Whiskey Review: Redwood Empire Grizzly Beast Batch 2, Kentucky Derby Museums Secretariat Bourbon Box Set Available In A Lottery, Whiskey Review: Laws Whiskey House Cognac Cask Finished Bourbon Batch 2, Walsh Whiskey Releases The Irishman Vintage Cask 2023 Edition, Whiskey Review: Hard Truth Distilling Caramel Malt Sweet Mash Rye Whiskey, Midleton Very Rare Launches 2023 Irish Whiskey Vintage. It is high-proof and made from corn. The Kentucky bourbon brand has unveiled a hip new look that reinforces the brands rebellious spirit and elevates the brands look, bridging the gap between its proud heritage and modern tastes, according to recent news from Luxco, the brands owner. Both bottles (Yell/no yell 100)available at the binnys in 750, all the family size/non 100still Yell label. Rebel Rye is a rye whiskey priced at about $25 for a 750mL bottle. Kings Dominion's explanation makes no mention of any political reason for changing the name from "Rebel Yell," known as the battle cry of Confederate soldiers in the Civil War. Part of Rebel Yells rebranding effort was to market itself to more than just the south, where the whiskey was originally exclusively sold. There is just no end to this madness. The whiskey inside the bottle stayed the same, but the bottle itself and its name were reimagined. In fact, Im kind of disappointed. That being said, I think taking offense to the name change, claiming it is rewriting history, and refusing to ever go to the park again is just downright silly. What does it taste like? 3 charred oak barrels. Waitis that name potentially offensive? This drink is smooth, simple to drink, and it has a 100 percent proof that will keep you warm all night. Shoddy_Ad7511 6 mo. I had to do some sleuthing to see what you were referring to. The Rebel Yell brand is currently produced at the Luxco distillery. The '75' refers to 1975, the year that the ride opened. In his autobiography My Own Story, Bernard Baruch recalls how his father, a former surgeon in the Confederate army, would at the sound of the song "Dixie" jump up and give the rebel yell, no matter where he was: "As soon as the tune started Mother knew what was coming and so did we boys. Flanked by heavierglass bottles, premium cork closures andembossed labels, the new lineup will increaserelevance for younger audiences and createan opportunity to command a higher pricepoint.

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did rebel yell bourbon change its name